The report carries out an interim evaluation of the state of advancement of the communication strategy implemented by Tuscany’s regional government with respect to the POR CreO ERDF 2014-2020 and performs a comparison between the expected and the actual results achieved so far by the communication strategy itself. The actual results are estimated based on three different sample surveys targeting regional citizens, beneficiary and non-beneficiary firms respectively. Three years after the start of the programming period, the state of advancement of the communication program is good, but the implementation speed of some particular actions should increase in order to achieve all the planned goals in due time.
The comparison between the expected and the actual results achieved so far by the communication strategy reveals that citizens are still largely unaware of the existence of the POR CreO ERDF 2014-2020 program implemented by their regional government, an issue to which particular attention should be paid as actual results are still far from expected ones. There is higher citizen awareness about the role of the EU in the area of regional development, therefore it should be easier to meet the related targets in the remainder of the programming period. All firms are sufficiently aware of the role of the EU in the area of regional development. However, whereas beneficiary firms are also aware of the program from which they receive support, the proportion of non-beneficiary firms that know about the existence of the POR CreO ERDF 2014-2020 is, at the moment, still slightly below expectations. This notwithstanding, the targets planned for non-beneficiary firms with respect to the whole programming period seem to be affordable.
Autore: Roberta Pini e Beatrice Innocenti (L’Orologio Società Cooperativa) con la supervisione di Marco Mariani
Allegati: Rapporto scaricabile
Dicitura Bibliografica: Irpet, giugno 2017