{"id":32845,"date":"2026-07-16T18:33:00","date_gmt":"2026-07-16T16:33:00","guid":{"rendered":"https:\/\/www.irpet.it\/tourism-demand-in-tuscany-in-2025\/"},"modified":"2026-09-03T17:24:42","modified_gmt":"2026-09-03T15:24:42","slug":"tourism-demand-in-tuscany-in-2025","status":"publish","type":"post","link":"https:\/\/www.irpet.it\/en\/tourism-demand-in-tuscany-in-2025\/","title":{"rendered":"Tourism Demand in Tuscany in 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>This study was edited by Enrico Conti as part of IRPET\u2019s \u201cLocal Systems, Culture, and Tourism\u201d research area, coordinated by Sabrina Iommi. The survey was conducted by the Center for Tourism Studies. The statistical analysis was performed by Maria Luisa Maitino.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Eight years after the previous \u201cSurvey on the Motivations and Behavior of Tourists in Tuscany,\u201d conducted in 2017, a new survey was carried out in 2025. Like the previous one, it was conducted in collaboration with the Centro Studi Turistici and involved 1,372 overnight tourists and 61 day-trippers spread across the region\u2019s main areas\u2014cities of art, the hills, coastal, and mountain areas. The results are extremely interesting and paint a picture of a region and tourist destination undergoing significant change\u2014one that is increasingly international and responsive to diverse patterns of use and consumption. Despite some signs of maturity and friction that should not be overlooked, the region still enjoys an excellent reputation, as evidenced by very high levels of visitor satisfaction.<\/p>\n\n<p class=\"wp-block-paragraph\">The report consists of two parts. The introductory summary provides a reasoned, qualitative, and policy-oriented analysis of the main findings that emerged from the survey. The second part, on the other hand, presents the analytical results of a more detailed and thorough analysis of the questionnaire, which is included in the appendix.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.irpet.it\/wp-content\/uploads\/2026\/07\/La-domanda-turistica-in-Toscana-nel-2025.pdf\">Keep reading<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research by E. Conti. Survey conducted by the Center for Tourism Studies. Statistical analysis by M. L. Maitino<\/p>\n","protected":false},"author":5,"featured_media":32455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[999],"tags":[1334,1782],"staff":[948,960,958],"temi-pubblicazioni":[1005],"class_list":["post-32845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-report","tag-toscana-2","tag-tourism-survey","staff-enrico-conti","staff-maria-luisa-maitino","staff-sabrina-iommi","temi-pubblicazioni-culture-and-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourism Demand in Tuscany in 2025 - Irpet<\/title>\n<meta name=\"description\" content=\"Irpet Report\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.irpet.it\/en\/tourism-demand-in-tuscany-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Demand in Tuscany in 2025 - 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